McCall & Wilson
Helping Wellness Businesses Flourish
Inspired concepts
Evolving consumer insight
Purposeful execution
about us
Our Approach
We collaborate with businesses and brands committed to enriching the experience of life through wellness.
We help spas, hotels, developers, designers, and destinations imagine boldly, evolve purposefully, and thrive in the changing and growing wellness world.
Our Services
Consumer insight and strategy development
Concept and brand story creation
Guest experience and design direction
Technical services and space program requirements
Business and Operational reviews and analysis
Our Strengths
Deep Industry Expertise Globally
30+ years shaping wellness and hospitality across 20+ countries
Creative Collaboration
Thriving on complexity- co-creating innovative, meaningful experiences and spaces
Business Know-How
Strategic operators at heart - focused on results that last
Leadership
Anne McCall Wilson
- Creative Strategist - Business Builder - Wellness Leader
Anne brings over three decades of global experience in wellness, hospitality, and marketing. She is known for turning big ideas into thriving brands, businesses, and experiences.
Highlights include:
- Leadership in over 80 wellness and spa projects across 20+ countries
- Brand building for spas and wellness at Fairmont, Raffles, and Swissotel
- Former Hotel General Manager, destination marketing leader, and tourism strategist
Anne understands wellness from the inside out. She is a certified Energy Medicine and Reiki Practitioner. She is an artist and Gallery owner committed to sharing the joy of art for mental well-being.