7 Considerations for Successful Hotel Spas

While spas may not be a current hotel priority, a concern for customer well-being certainly must be. As reopening starts, will brands and properties have the capacity, talent or capability to adapt their spas?  What changing expectations will guests have?   What about addressing the fears and expectations of spaemployees and therapists?   And with all of the downsizing who will lead these spa changes?  Will brands even have time to reimagine spas and take advantage of a potential opportunity to meet the needs of an increasingly sophisticated and growing wellness customer? Here is the link to the article I wrote for HBR (Hotel Business Review).